Nau Mai, welcome, to our BreastFedNZ website!


Welcome to the 3rd Edition of BreastFedNZ App

Nau mai Welcome to the BreastfedNZ App! This resource is grounded in both experience and evidence, with content thoughtfully curated by our team of qualified and compassionate breastfeeding specialists and lactation consultants. Our primary audience is the breastfeeding whānau families based in Aotearoa New Zealand. What sets this app apart is its content and guidance which has been informed by the personal stories of the whānau families we serve. Thank you to all those whānau and friends whose generosity contributed the richness of this platform. We wish to also acknowledge the tangata whenua indigenous peoples of Aotearoa New Zealand. 

Enjoy exploring! 


We extend our respect and gratitude to the tangata whenua, the indigenous peoples of Aotearoa New Zealand. We further acknowledge the importance of Te Tiriti o Waitangi, recognizing the integral role we play as health professional to realising the aspirations of our founding document.

Te Reo Māori:

To make the most of the BreastfedNZ App, it’s important to understand that Te Reo Māori, the Māori language, has been incorporated throughout the content. For the convenience of non-Māori speaking users, we’ve provided English translations in italics alongside Te Reo Māori text. This approach not only respects and acknowledges the significance of Māori language in our culture, but also ensures that the app is accessible and easy to understand for everyone.

Takatapui Rainbow Community LBGTTQI++:

We have taken great care to use gender-neutral language where we can, ensuring our communication is inclusive and respectful to all. When discussing breastfeeding the authors acknowledge that the reader may not identify with many terms used through-out the app. It is  always best to use the terminology that the individual themselves prefer and promote inclusivity and respectful language for all individuals, regardless of gender identity.


The app was first launched in 2015 under HealthShare and the 5 Midland DHBs. It was recognised that information needed to be phone based and not paper based, as the world of information sharing was changing rapidly. 

The app gained success throughout the country and has been used widely since. 

A brief review was undertaken in 2018 and the 2nd Edition was launched.

2023 – An update was commissioned by HealthShare and we are pleased to relaunch a fully updated and refreshed version – 3rd Edition.

The team

Project Lead, David Vink, Healthshare

App Developer

Art by Ken Tackett

Early Edits – Amelia Kapa

Contributions by many colleagues – Ngā mihi nui

Mentorship and advice – Hapū Wānanga ti Tainui team, Te Whatu Ora Waikato


Kristina Maconaghie MA, IBCLC

Partner, Mother of 4

I have been supporting breastfeeding and early parenting in my community for over 15 years. Before I had children I was a uni lecturer in healthcare ethics, then got involved with volunteering for Playcentre, Parents Centre and La Leche League.

I completed training to become a lactation consultant as there was a demand for more skilled breastfeeding help in my area. I’m always on the look out for innovative and effective ways to share info and support online and in person.

I currently work for Health New Zealand Te Whatu Ora Lakes, part of the Kia Wana breastfeeding service



Karen Palmer, RN, RM, IBCLC

Partner, Mother of 4, Granny to 6

I have worked within maternal, infant and child health for over 45 years. 

Over this time, I developed a strong interest in all things breastfeeding and early parenting, leading me to become a midwife and a lactation consultant.

An ‘ideas’ person, I have developed a number of tools and resources over the years, the biggest of which is this app!

I currently work for Health New Zealand Te Whatu Ora Waikato, running a breastfeeding support service in the community.


Ngā Maia Māori Midwives ō Aotearoa was formed in 1993 by Māori for Māori. Māori midwives, midwifery tutors, and their students, sought to address the inconsistencies in maternity services for Māori birthing in Aotearoa, New Zealand. Registered as a charitable trust in 1994, Ngā Maia became the recognised ‘voice’ for Māori in Maternity. By 2008 its role was endorsed by the Midwifery Council of New Zealand (MCNZ), the New Zealand College of Midwives (NZCOM), and the Royal Australian and New Zealand College of Obstetricians and Gynaecologists (RANZCOG). Ngā Maia is committed to Māori birthing practices that promote the health and well-being of whānau. Ngā Maia seek to achieve this by acknowledging and nurturing kahu pōkai/ kaiwhakawhānau in providing holistic, sustainable, quality care steeped in tikanga Māori.

Ngā Maia is proud to endorse and support the BreastfedNZ App rewrite and associated website. In our view innovations such as the BreastfedNZ app are important tools in addressing the impact of colonisation and consequential interference of intergenerational transmission of knowledge that impacts on the birth right of our mokopuna to be breastfed. The BreasfedNZ app gently weaves evidence based breastfeeding support and whānau voice through the lived experience of the many contributors.


The BreastFedNZ app collects no information about you or your use of the app.

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